We’re excited to welcome Sadie Percell as Pihr’s new Head of Rewards Advisory.
Her appointment marks an important step in strengthening our ability to combine cutting-edge technology with expert advisory services – helping organisations not only identify pay gaps but also take meaningful action to close them, while boosting employee engagement and trust.
About Sadie
Sadie brings over 13 years of experience in rewards advisory, having worked closely with organisations to design and implement fair and competitive compensation strategies. She also brings valuable experience from a fast-growth SaaS startup, giving her a unique perspective on how technology and advisory can work hand in hand.
Throughout her career, she has guided organisations in developing and executing compensation philosophies that align with business objectives. Her consulting experience spans executive benchmarking, salary structure design, career framework development, job architecture, incentive plan design, job evaluation processes, and gender pay gap analysis. This comprehensive approach has helped companies build compensation programs that are both equitable and strategically impactful.
Sadie began her career as a compensation data analyst, developing expertise in interpreting market data through statistical analysis, industry trends, and job evaluation methodologies. Traditionally, organisations relied on benchmarking to balance competitiveness with cost control. But in today’s fast-paced, high-growth environments, competitive pay has become a baseline expectation rather than a differentiator. To attract and retain talent, companies must now adopt a holistic approach that considers the full employee value proposition and overall experience.
In this context, fair pay is pivotal – not only from a compliance perspective but also as a key driver of brand reputation and trust.
Joining Pihr
At Pihr, Sadie will lead the development of our rewards advisory and professional services, ensuring that clients receive not only market-leading technology but also the expert guidance needed to act on their pay equity results and broader pay strategies.
This combined approach is especially important as organisations prepare for the EU Pay Transparency Directive, which will require both accurate reporting and concrete action plans.
Sadie shares her excitement about the new chapter:
I’m thrilled to join Pihr and contribute to a mission that truly matters. Building on my experiences at Aon and Neo4j, I look forward to supporting organisations in creating greater equity, a sustainable and engaged workforce, and future-ready compensation practices. – Sadie Percell, Head of Professional Services at Pihr
Why Pihr, Why Now
Sadie is particularly impressed by how Pihr’s software simplifies otherwise complex and time-consuming analysis, delivering actionable insights at scale. This creates a unique opportunity to help companies build compensation practices that are fair, transparent, and aligned with organisational values.
She explains:
Fair pay is no longer just a compliance issue — it is central to attracting talent, building trust, and strengthening employer brands. Joining Pihr at this moment represents a unique opportunity to contribute to meaningful change and help organisations navigate this evolution. – Sadie Percell, Head of Professional Services at Pihr
Why it matters for Pihr
At Pihr, our mission has always been to provide organisations with the most efficient and effective pay equity technology on the market. With Sadie on board, we can now offer even stronger support for clients looking to turn insights into action and navigate upcoming regulatory requirements.
Magnus Drogell, CEO & Founder of Pihr, comments:
Sadie’s experience in rewards advisory, combined with her SaaS background, will be invaluable as we expand our professional services. She strengthens our ability to deliver not only data and insights, but also the expert guidance organisations need on their pay equity journey. – Magnus Drogell, CEO & Founder of Pihr
Looking Ahead
We’re thrilled to have Sadie on the team and look forward to the impact she will make as we continue to drive change in pay equity across Europe.
Pihr Professional Services - Global Expertise, Local Impact
Our team combines experiences from WTW, Aon, Mercer, and Korn Ferry with deep expertise in job architecture, pay equity, global projects, and board-level advice.
We also guide organizations through the challenges and opportunities of the EU Pay Transparency Directive, ensuring compliance while strengthening trust and fairness.
With proven global know-how and practical insight, we turn complex reward challenges into sustainable results
👉 Read more about Pihr’s professional services here.
