Press release Stockholm/Göteborg 2021-02-11

PIHR is the new partner of the golf tournament Scandinavian Mixed hosted by Henrik Stenson and Annika Sören-stam. Vallda Golf & Country Club close to Gothenburg is going to host the tournament.

”PIHR’s purpose is to help make the local and global workforce more equal through technology. We there-fore saw it as a must to partner up with Scandinavian Mixed as this is the first time that equal pay for equal work between women and men will happen within professional sports and golf. We are extremely proud to be a part of this groundbreaking tournament and look forward to work closely with the Scandinavian Mixed team for the next three years”- Magnus Drogell, Founder & CEO,

Scandinavian Mixed

Scandinavian Mixed is the first equal golf tournament in the world. Between the 10-13th of June 2021 the best women and men are competing on the European tour. 78 women and 78 men are competing for the same prizefund, on the same course. Sweden’s best players throughout all time is hosting the competition, Annika Sörenstam and Henrik Stenson. For more information, kindly contact: Claes Nilsson, Commercial Director Scandinavian Mixed,, mobile 070-757 7550. Reed more on

“We are very honored that PIHR has choosen to become a partner to Scandinavian Mixed for the next three years. PIHR’s purpose to help make the local and global workforce more equal through technology goes hand in hand with our ambition to lift and drive greater equality and sustainability in golf and business. We look forward to a rewarding partnership together with PIHR”.

Henrik Hilford Brander, Partnership Manager Scandinavian Mixed

European tour

The European tour celebrates golf at the highest global level in a combination of inoovation, diversity and world class golf. 2021´s international schedule for the European tour will host at least 48 competitions in 31 countries, including the 8 Rolex Series-tournaments, who is a part of “The race to Dubai”. The European tour is also the leading partner to Ryder Cup Europe. The organisation is going to co-host it together with PGA of America and administrate the world’s largest team-competition, Ryder Cup Europe. Every week the European tour is broadcasting all its tourna-ments live to more than 490 million households, in more than 150 countries and that generates over 2200 global broadcasts for each competition. For more information, kindly contact: Mark Casey, Promoter European Tour,, mobile +44 7714 659571. Reed more on